Google PageRank has long been considered the defining factor in search engine optimization (SEO) by many professional and amateur search engine experts alike. Today, you will not find that so. While many designers, entrepreneurs, site owners are focused on PageRank, many professional SEOs are focused on building Trust and Authority.
It seems that Trust and Authority or at least how Google sees it is the new thing that you should be focused on to achieve those high ranking websites. This article at Chattanooga Search Marketing and SEO blog explains why you say Goodbye to Google Pagerank.
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